Brian Clegg - Big Data
Image

Throughout Big Data’s highly enjoyable pages, the spread and range of material is highly impressive…

Peet Morris (Popular Science review site)

Brian Clegg

It's hard to avoid 'big data' - but we've lived in an information age for decades. What's changed?

An easy to absorb tour of this transformative technology, finding out how big data enables Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you.

Less positively, we explore how companies are using big data to benefit from smart meters, use advertising that spies on you, and develop the gig economy, where workers are managed at the whim of an algorithm.

Is the Brexit vote successful big data politics or the end of democracy? Why do airlines overbook, and why do banks get it wrong so often? With big data unquestionably here to stay, a bright future beckons if we can embrace its good side while guarding against its bad. This book reveals how.

Listen to an interview on Big Data with Professor James Stein on New Books Network:

00:00
/
00:00
Image
Enter the name for this tabbed section: Buy a copy

If you’d like a signed copy - it makes a great gift - purchase direct below. If you want a personalised inscription, just drop Brian an email at [email protected] at the same time with the details.

Paperback
Kindle
Nook
Kobo
Apple
Enter the name for this tabbed section: Reviews

Reviews

A quick but fascinating introduction to the big world of big data. Tushna Commissariat, Physics World

As always, Clegg writes with an easy clarity that draws us in - no technical expertise required to understand his exploration of this essential subject - and throughout Big Data’s highly enjoyable pages, the spread and range of material is highly impressive – dizzying in fact. I personally found entirely new perspectives on the subject that will keep me pondering for quite some time.

I should add that, if I were still a statistics lecturer at Oxford, I would recommend the book to my students as bedside reading. Peet Morris - Popular Science book review site

Acclaimed science writer Brian Clegg - a habitual early adopter of new technology (and the owner of the second-ever copy of Windows in the UK) - brings big data to life. Groove Book Review (NZ)

To keep up to date via Facebook, click Like Page to follow the Brian Clegg page:

See more of Brian's books
 Drop Images Here 

Stacks Image 41520_79
Stacks Image 41520_76
Stacks Image 41520_73
Stacks Image 41520_70
Stacks Image 41520_67
Stacks Image 41520_63
Stacks Image 41520_61
Stacks Image 41520_59
Stacks Image 57
Stacks Image 55
Stacks Image 53
Stacks Image 51
Stacks Image 3
Stacks Image 5
Stacks Image 7
Stacks Image 9
Stacks Image 11
Stacks Image 13
Stacks Image 15
Stacks Image 17
Stacks Image 19
Stacks Image 21
Stacks Image 23
Stacks Image 25
Stacks Image 27
Stacks Image 29
Stacks Image 31
Stacks Image 33
Stacks Image 35
Stacks Image 37
Stacks Image 39
Stacks Image 41
Stacks Image 43
Stacks Image 45
© Brian Clegg - Privacy Statement - Contact Brian