Brainjacking - Friday 8 November 6:30pm - Brendon Books, Taunton - £8 - Book here
Brainjacking explores the psychology of storytelling - the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others’ brains: informing, influencing and manipulating. Running through education and politics, advertising and marketing we discover
how techniques can range from subtle nudges and subliminal influences to powerful emotional manipulation.
With Brian Clegg as your guide, this is a talk that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, social media and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.
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Brian is available to give a range of talks aimed both at school children and adults with an interest in science. He has given these at schools, Cafe Scientifiques, science festivals, the Royal Institution, the British Library and Science Museum Dana Centre in London. Details below - just drop Brian an email at brianclegg@me.com to get more information.
Outside the UK? Brian is now available for Zoom visits - email brianclegg@me.com for more information.
Costs
Pricing is £220 for a one hour talk plus questions (£250 if in the evening), £350 for a half day or £500 for a full day. Travel expenses and VAT extra. (Note these prices are for education/public events - see bottom of the page for corporate events.)
Talks - all ages from reception to adult
WRITE NOW – What does it take to make a book? What does being an author involve? A highly interactive range of workshops for all ages from a short session for Key Stage 1 to a half day or full day for sixth forms. These events explore what is involved in being a writer from obtaining the first idea to producing and distributing the book and making translations. There’s lots of activity and inspiration along the way. For adults there is a specific version on getting your non-fiction book published.
Brian has been giving workshops on creativity and innovation for over 20 years, and thanks to his experience in having over 50 books published and writing for many newspapers and magazine, he has now extended this service to workshops on improving your writing skills. Creativity clients range from a small organic mattress manufacturer to the BBC, the Met Office, Sony, the Treasury and EWS Railways, while Brian has given a number of Guardian Masterclasses on science writing and gives writing workshops for business and organisations as part of Writing Project.
For more information on workshops, see the Creativity Unleashed website.
Costs
Bite-sized 1.5 hour events cost £800, half day £1400 and full day £2000 (discounts for schools, universities and charities). Travel expenses and VAT extra.
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