Scheduled public talks

Brainjacking

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Brainjacking - Sunday 16 March 2025 - 7.30pm - Roysse Room, Abingdon Guildhall - tickets (£5 adults, £2.50 under 18) available to book here

Brainjacking explores the psychology of storytelling - the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others’ brains: informing, influencing and manipulating. Running through education and politics, advertising and marketing we discover
how techniques can range from subtle nudges and subliminal influences to powerful emotional manipulation.

With Brian Clegg as your guide, this is a talk that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, social media and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.

Includes:

  • Where does brainjacking occur in education, from Brain Gym to growth mindset and how we equip children to deal with AI, manipulative messages and a new world of information?
  • How are we deceived into thinking what we experience is different from reality by optical illusions, storytelling misdirection and apparent mental powers?
  • How did Mr Bates vs The Post Office change minds in a way that documentaries and news articles never could?
  • How could an academic paper about the effect of low calorie drinks on autism, and another about lightsabers be misrepresented to cause dramatic headlines?
  • How did advertising and marketing begin with smoke signals to indicate a silent trade, make Mrs Pinkham’s vegetable compound a hit, and use brainscans to try to influence better?
  • Do we really see between 6,000 and 10,000 adverts a day?
  • Has the average human attention span dropped from 12 seconds, to be less than ’the average attention span of a goldfish’ at 8 seconds?
  • Did nudges result in an increase in organ donation, less litter in Texas and more recycling in Windsor and Maidenhead?
  • Can priming make us buy more through subliminal advertising, or make us feel older just by using certain words?
  • What does the future of advertising, marketing and manipulation hold?

No further talks currently scheduled - but watch this space to keep informed! More Interstellar Tours talks expected soon...

To be kept up to date as new talks are added, just go to my blog/articles page and subscribe - you will receive a weekly digest of updates, including news of new talks.

Arranging a talk or school visit

Brian is available to give a range of talks aimed both at school children and adults with an interest in science. He has given these at schools, Cafe Scientifiques, science festivals, the Royal Institution, the British Library and Science Museum Dana Centre in London. Details below - just drop Brian an email at brianclegg@me.com to get more information.

Outside the UK? Brian is now available for Zoom visits - email brianclegg@me.com for more information.

Costs

Pricing is £220 for a one hour talk plus questions (£250 if in the evening), £350 for a half day or £500 for a full day. Travel expenses and VAT extra. (Note these prices are for education/public events - see bottom of the page for corporate events.)

Talks and School Visits


Talks - all ages from reception to adult

WRITE NOW – What does it take to make a book? What does being an author involve? A highly interactive range of workshops for all ages from a short session for Key Stage 1 to a half day or full day for sixth forms. These events explore what is involved in being a writer from obtaining the first idea to producing and distributing the book and making translations. There’s lots of activity and inspiration along the way. For adults there is a specific version on getting your non-fiction book published.

Talks - Key Stage 2 - click on title for more info
Talks - Key Stage 3 and above/adult - click on title for more info
Talks - Key Stage 4 and above/adult - click on title for more info
Plus a 1 to 1.5 hour event specially designed for school teachers:

CREATIVITY IN THE CLASSROOM - an inspiring look at creativity techniques and exercises that can be used in the classroom, including an opportunity to assess why you want to bring creativity into the classroom and an introduction to the nature of creativity and how creativity techniques work.

Drop Brian an email at brianclegg@me.com to get more information on any event.
CORPORATE EVENTS

Brian is available to give any of these talks, after dinner speeches and business creativity events (see
Business Creativity Training) - ideal for away days and corporate functions. Day rate £2,000, half day £1,400, single talk/after dinner speech £800. (All pricing exclusive of VAT and travel expenses.) Drop Brian an email at brian@cul.co.uk for more information.

Arranging a workshop


Brian has been giving workshops on creativity and innovation for over 20 years, and thanks to his experience in having over 50 books published and writing for many newspapers and magazine, he has now extended this service to workshops on improving your writing skills. Creativity clients range from a small organic mattress manufacturer to the BBC, the Met Office, Sony, the Treasury and EWS Railways, while Brian has given a number of Guardian Masterclasses on science writing and gives writing workshops for business and organisations as part of Writing Project.

For more information on workshops, see the Creativity Unleashed website.

Costs

Bite-sized 1.5 hour events cost £800, half day £1400 and full day £2000 (discounts for schools, universities and charities). Travel expenses and VAT extra.

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